Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid search results. In general, higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Improve your company's ranking in search engines by enhancing individual web pages on your website.
Optimize your website off page by directory listings, video submissions, micro blogging, and much more.
Get external pages to link to your website and increase incomming traffic to your web pages.
By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
Providing essential data to search engines to be used to determine what your business is all about.
Optimize images by making them as small as possible – in terms of download size – by using the right image compression. A well-optimized image also has the right name and alt text.
With SEM you pay only when there are clicks on your ads. The key advantage with SEM is the control you have over when your site shows up, what you highlight in your ad texts, and how much you want to pay. Results are much easier to measure and tend to be more immediate.
When people search the web, they tend to use specific phrases like “yoga studio in Springfield,” rather than general ones like “yoga.” So, when it comes to selecting keywords, be specific, and keep your ads (and budget) targeted to the most interested people.
Ads, like keywords, help people decide if your business is what they’re searching for. If you offer several different products or services, creating a unique ad for each one is a good idea. A yoga studio, for example, might want to create one ad for beginners and another for more advanced classes.
SEM makes it easy to put your message in front of people anywhere in the world. You can use geo-targeting to show your ads in a particular area, whether it’s a city, region, country or specific distance from your business.
Gmail ads, display ads, Youtube ads, Image and video ads, mobile specific ads, advertise next to Google search results
Focus on getting clicks, impressions, conversions, or views to determine which strategy is best for you.
Get reports on how many people are shown your ads, visit your website, or call your business. You can even target specific types of people if your business is specialized.
With text and banner ads across Gmail and a network of over two million websites and apps, your ad can show up where your customers are.
Your business comes to life in front of new customers on YouTube. It’s a unique way to share your story.
Your ad appears next to search results on Google. Talk about good timing.
Promote your app by running ads across the entire Google network.
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